CPM Calculator
Calculate your Cost Per Mille for digital advertising campaigns and optimize your marketing budget
Calculate CPM
Determine your Cost Per Mille (cost per 1000 impressions) based on campaign spending and impressions.
Calculate Campaign Cost
Determine your total campaign cost based on desired impressions and target CPM.
What is CPM?
CPM (Cost Per Mille) is a marketing metric that represents the cost an advertiser pays for one thousand impressions of their advertisement. It's commonly used in digital advertising to compare the cost-effectiveness of different advertising channels.
Formula: CPM = (Total Campaign Cost ÷ Total Impressions) × 1000
Social Media Average CPM
Facebook, Instagram, Twitter
Display Advertising CPM
Banner ads, websites
Video Advertising CPM
YouTube, streaming platforms
CPM Optimization Tips
Target Precisely
Refine your audience targeting to reach people most likely to engage with your ads, reducing wasted impressions.
Creative Quality
Invest in high-quality creatives that capture attention and improve engagement rates.
Timing Matters
Schedule your ads for when your target audience is most active online to maximize impact.
Monitor Performance
Continuously track and analyze campaign metrics to identify optimization opportunities.